~Set yourself up for BMW Encore~


  • Your new BMW is filled with amazing features and functions. After you have had the chance to familiarize yourself with many of them, we encourage you to reach out to your BMW center to setup your complimentary BMW Encore appointment.


BMW Genius Team

BMW of Peabody

221 Andover Street

Peabody, MA 01960




~BMW Genius Hotline~


  • Curious about a vehicle feature you've never experienced? Call our BMW Genius Hotline where our dedicated team is available to help answer all of your product related questions. For your convenience, you can also save this number in your vehicle. If you aren't sure how, please call us and we would be happy to assist you.


  • CALL 1-844-4GENIUS
  • CALL 1(844)-443-6487



~BMW Genius App~


  • The BMW Genius App is the all-new way to learn about your BMW on your tablet and smart phone. This app provides you with how-to videos about key features and functionalities, as well as model specific product information. The better you know your BMW, the more you can enjoy the benefits of BMW's class leading innovations.